What does collaboration with a research agency look like? It depends - primarily on the business and research goals, project scope, resources, and the client team's competencies. Most often, we collaborate using one of the following three models:
- Full Outsourcing to the Agency - the entire research project is handled by the agency. From planning, tool construction, implementation, to analysis and drawing conclusions. In the meantime, we meet with the client's team several times to discuss the progress and results.
- Extended Team - throughout the research process, we go together, forming a temporary team composed of client-side collaborators and our researchers and advisors. Then, shoulder to shoulder, we work on the project - from defining goals, through planning, data collection, and drawing conclusions.
- Consultations/Supervision - the client has its own research team but requires external advisory support. Our specialists provide "ad hoc" / "on-the-fly" support at any stage of the process, answering questions, providing tools, and introducing improvements to the client's project.
If you feel that your business needs support in marketing research, UX research, or market analysis - get in touch with us, let's talk!